Connect with us


What is a blog

Rate this post

What is a blog? How does it work and what is it for? If these are the questions on your mind, then you’ve come to the right place. In this article, I will also explain in detail what are the reasons that could lead you to open a blog, as well as how to open it completely free of charge.

Opening a blog has recently become extremely simple and within everyone’s reach; now there are several tools that accompany you step by step in the creation of a blog and its optimization. So my advice is to get comfortable and take a few minutes to read my in-depth article on that what is a blog.

If you decide to start a blog, I will guide you in its creation, explaining in detail what are the best free services dedicated to blogging. Specifically, I’ll tell you about CMS software for creating a blog and for its configuration (CMS stands for Content Management System in United States content management system), but also proprietary software of companies such as Google and Twitter, which will allow you to open a blog immediately.

You will see that when you have finished reading, the blog will have no more secrets for you. Are you ready? All right, then let’s get started!


What is a blog?

The history of the blog was born in 1997 in America, when the American Dave Winter developed a software that allowed the first publication of contents on the web. In the same year, the word weblog was coined, when an American hunting enthusiast decided to talk about his passions with a personal page on the Internet.

The blog can therefore be considered as a sort of virtual personal diary in which to talk about one’s passions through images, videos and textual content. In Italy, the success of blogs came in the early 2000s with the opening of several dedicated services: among the most famous there are Blogger, AlterVista, WordPressbut also the very famous MySpace And Windows Live Space.

With the advent of social networks, between 2009 and 2010, many portals dedicated to blogging closed. To this day the historical AlterVista, Blogger, WordPress and MySpace remain active: they are still the most used for creating a blog and the tools offered are within everyone’s reach.

Why start a blog?

Opening a blog can be a choice to consider if you love to write and would like to find a job in an area related to new digital media. Just to give an example, if you are looking for a job as a copywriter, you could attach your blog link as well as simply sending your Curriculum Vitae. The company that will receive your application, in addition to evaluating your skills on paper, will be able to get an idea of ​​your writing style, just by reading the contents of your blog.


If you have a business, starting a blog could prove to be a useful marketing tool. With this in mind, in fact, the blog is configured as a tool to advertise your products and to talk about the news of your company. Through the blog you will strengthen relationships with current customers and sharing your content on social networks can bring you new ones.

How do you start a blog?

As mentioned above, to open a blog you can choose whether to use one of the most popular CMS or use one of the proprietary services which will allow you to start writing your content immediately. Both tools are free and to understand whether to use a CMS or a proprietary system you need to understand what kind of commitment you want to employ in the creation of your blog. Using a CMS like WordPressfor example, you can customize many aspects of your blog: you can change the graphics with a theme and install plugins that will allow you to make your blog as complete and functional as possible.

On the contrary, if your goal is simply to write textual content and you don’t care that much about the personalization of the blog, my advice is to use one of the proprietary services: one of the most popular ones that I will explain in detail is Mediuma Twitter-owned blogging service.

Create a blog with CMS


One of the most complete and used platforms for creating a blog is WordPress. It is a CMS (Content Management System) free and very functional that can be customized thanks to the use of plugins developed by third parties and the millions of themes available.

If you want to create a blog with WordPress completely free of charge, you can take advantage of the space offered by the site. Clearly, since this is a space offered at no cost, there are some limitations (such as the impossibility of inserting advertising in the blog). In any case, if you have no special needs, opening a blog with WordPress is one of the best choices; your domain will be [nome che hai scelto]


If, on the other hand, you already know the basics of WordPress and want to have your own domain, you can buy a hosting space. The prices for the purchase of a domain vary according to the needs: starting from € 2.99 per month up to € 24.99 per month, with annual billing.

In addition to there are many other providers who offer hosting with paid plans for all budgets and needs, to host a blog in WordPress. It is also possible to purchase a domain and hosting space on sites other than, but this requires some computer skills to be able to install WordPress via FTP. In reality, however, nowadays most of the managers offer simpler pre-installed configurations, through software such as Softaculous for example. To learn more, you can read my guides on how to create a blog with WordPress and how to manage a WordPress blog.

Other popular CMS:

  • Joomla !: Joomla is one of the most popular content management system (CMS) software platforms for building websites. Joomla is a platform written entirely in computer language PHP which allows numerous customization options thanks to the installation of themes, extensions and plugins.
  • Drupal: among the content management platforms there is also Drupal which allows the creation and distribution of dynamic websites; a platform aimed at users with greater needs.
  • Microsoft SharePoint: a software platform developed by Microsoft, a CMS mainly used for the creation and distribution of corporate Internet sites. The main feature of Microsoft SharePoint is clearly the integration with Microsoft services, including the Office package.
  • OpenCms: This is an open source Content Management System (CMS) based on the platform Java and on XML technology.
  • Mezzanine: a CMS platform for the creation of websites that is written entirely in computer language Python.

Create a blog with a proprietary service


If you want to create a blog and have simple needs, instead of using a CMS, you can choose to contact a proprietary service. One of the most famous and simple is Blogger by Google. The main feature of Blogger is in fact its ease of use, as well as direct integration with all the services of the Mountain View giant.

To create a blog on Blogger you need to go to the official website and create or connect a Google account that will be associated with your blog from now on. If you need help with this process, read my guide on how to create a Google account. After registration is complete, click the button New Blog to proceed with the creation of your blog on Blogger.

You can create your blog on Blogger completely free of charge, you can insert advertising banners and customize the aesthetics by installing themes. Your blog’s domain on Blogger will be [nome che hai scelto]



One of the proprietary services you can use to create your blog is Tumblran alternative service that is configured as an online space halfway between a blogging platform and a social network.

Tumblr was in fact born as a social network for sharing images, videos and GIFs, then extending to the possibility of creating a real space for sharing personal textual content.

The blog created on Tumblr will be an alternative blog, within which you can share your thoughts with the social network community. Since Tumblr started out primarily as a social network, there will be no excessive aesthetic customization to be done on your Tumblr blog. All you have to do is write your articles, perhaps more concise, but richer in multimedia elements: photos and videos, among all.

To register for free on Tumblr and create your blog, all you have to do is connect to the main page of the service and click on the button It begins. Then fill out the form in the center of the screen with the email, username and password you intend to use and click on the button Sign in to move forward.

If you want to create a blog on Tumblr and want to learn more, you can read my guide on how to customize Tumblr. You will find out how to make your blog more beautiful and start this new adventure with a twist.



Medium is another recently popular blogging platform. Owner of Twitter, the platform for creating a blog on Medium is simple and immediate, offering a space in some ways similar to Tumblr, but with some more advanced customization possibilities in terms of writing.

Medium has some social features taken from Tumblr, such as the ability to share articles on the main social networks, the ability to vote for articles and subscribe to a user’s blog to receive notifications of new content. Medium does not provide graphical customization at the theme level, but instead offers a simple and attractive user interface that gives posts an immediate and easy-to-read graphic style.

At the moment, however, Medium is a more widespread blogging tool in the United States and there are still few USA readers and bloggers. In any case, if you are interested in creating a blog on Medium and want to try your adventure on this platform, connect to its home page and click on the item Sign in / Sign up located at the top right. So choose whether to log in with your email address or with your Google, Twitter or Facebook accounts and complete the registration process, following the instructions on the screen.